About us

Don’t suffer in silence

Domestic abuse definition

The cross-government definition of domestic violence and abuse is:

“any incident or pattern of incidents of controlling, coercive, threatening behaviour, violence or abuse between those aged 16 or over who are, or have been, intimate partners or family members regardless of gender or sexuality.”

The abuse can encompass, but is not limited to:

  • Psychological
  • Physical
  • Sexual
  • Financial
  • Emotional

UK Home Office

An estimated 1.9 million adults aged 16 to 59 years - 1.2 million women, 713,000 men - experienced domestic abuse in the last year alone, according to Crime Survey for England and Wales, March 2017

The police recorded 1.1 million domestic abuse-related incidents and crimes in the year ending March 2017

Domestic abuse-related crimes recorded by the police accounted for 32% of violent crimes in the year ending March 2017

Domestic violence can happen against women and against men, and anybody can be an abuser.

You don’t have to wait for an emergency situation to seek help. If domestic abuse is happening to you, it's important to tell someone and remember you're not alone

“In the beginning I found it really difficult telling a stranger about the abuse I experienced, I was ashamed and embarrassed. It helped knowing my sessions were confidential and I didn’t have to share everything in the first session, I was able to take counselling at my own pace.”

“The best thing for me has been learning that I am worthy and taking a step back to look at the bigger picture. My work life has flourished and my relationship with the kids is the best it’s ever been, I feel genuinely happy inside.”

Domestic abuse is a key priority for Penny Appeal and as part of our 2016/19 strategy; we commit to improve prevention and early intervention. This means working proactively to stop domestic abuse happening in the first place. Where that cannot be achieved, it means finding the earliest possible manageable intervention points and preventing the abuse from becoming any worse by effectively protecting victims and their children while bringing perpetrators to account quickly.

Prevention can provide a means for long term and sustainable reductions in violence and abuse. Historically, domestic abuse services have been reactive in nature - responding to problems once they have become serious enough to come to the attention of support/criminal justice agencies. We thus ensure that our work focuses on activities that identify victims and their families at a much earlier stage.

What we do


We offer an active listening support service that is confidential and non-judgemental to victims and survivors of all forms of domestic abuse. Our Freephone helpline, email and web-chat provide national coverage and are open to both females and males aged 18 and over.

You can talk to our Helpline Practitioners for as long as you feel you need to. They will listen and support you through the emotions you are experiencing, in order to make the right decisions for you. Our Helpline Practitioners won’t tell you what to do. We can also provide details for specialist organisations that can assist with an issue you may have.

We are also able to provide access to counsellors with Islamic knowledge via email only.

Our lines are open 10am – 10pm, 7 days a week (excluding bank holidays) to listen and help. Call us on 03000 111 888.

Ways to get in touch

- Call us on 0808 802 3333

- Email us on helpline@pennyappeal.org

- Message us through our web chat service


The Domestic Abuse Outreach Service offers support to female victims and survivors of domestic abuse, aged 18+ living in Small Heath, Birmingham.

Clients can access our free and confidential outreach services if they:

Are currently experiencing domestic abuse

Have previously experienced domestic abuse and are still living with the effects of it

The service aims to offer appropriate and tailor made packages of support to suit the needs of victims and survivors. This includes a flexible appointment system if you require one to one support at all stages of an abusive relationship.

Support can be provided by telephone or, where appropriate and safe, with one to one meetings. The outreach service offers short term support and assistance, to encourage women to determine their own future and help her regain control over her own life.

We also provide general information, advice and support for individuals who want to learn more about our services or who want to support a friend or family member who is in an abusive relationship.


We also offer counselling services for female victims and survivors of domestic abuse in West London and Wakefield.

Clients will have an opportunity to find out about the counselling service and to decide whether the service is right for them. Counselling contracts are for ten weeks, with each session lasting for 50 minutes. Our counsellors are all qualified and deal with any case with sensitivity, non-judgement and confidentiality.

Counselling sessions provide the opportunity for people to talk about their experiences, to learn to manage and understand their emotions, as well as being able to make the right decisions for them.

Ways to get in touch